Sources: Observing Reality
Sources are the systems where your organization’s data lives today: databases, warehouses, and third-party storage.
Projects: Defining Meaning

| Project Scope | Example Project | What It Models |
|---|---|---|
| Business domain | Customer & Revenue | Customers, accounts, subscriptions, invoices, payments |
| Product analytics | Product Usage | Users, workspaces, features, events, sessions |
| Department model | Marketing Attribution | Campaigns, leads, opportunities, channels |
| Governance / compliance | Risk & Controls Model | Policies, controls, incidents, systems, owners |
| AI application context | Support & Knowledge Graph | Customers, cases, products, knowledge articles, SLAs |